Helping you uncover AI transformation opportunities. design digital products & services. achieve business results.

Looking forward to discussing how I can make an impact for your company in a contract, fulltime, or advisory role.

Related Work

I had the privilege of working with established companies in finance, retail, automotive, and hospitality, as well as start-ups in analytics, geology, and executive coaching.

Digital Product & Service Strategy

Helping companies get to where they want to go.

From Insight to Action: A Digital Strategy Roadmap

Journey bus
Start marker Current
Middle marker Interim
End marker Future

Business Problem:

TMX-CDS' digital property needed a rethink to fix current issues and support major upcoming initiatives.

Approach:

Developed a Strategy Roadmap to transform their website from an information repository to an integrated client service & marketing channel. Conducted a thorough analysis of current state, global competitors, and industry stakeholders. Compiled findings and recommendation into an Executive Report and an actionable Product Roadmap.

Impact:

An actionable report that "got everyone on the same bus" by summarizing issues; outlining organizational and technical constraints; then, combining findings into short, near term, and long term action items.

AI Transformation Strategy

Unlocking the power of AI and automations to improve productivity, not reduce headcount.

An AI-Driven Framework for Managing NDAs and More

project

Business Problem:

Family Investment Office business activities involve a lot of NDAs that need to be managed but not take away from other operational priorities.

Approach:

Utilized jobs-to-be-done and process mapping to determine areas of opportunity for AI automation. Worked with Sr Leader to identify top candidates for a pilot; then designed a workflow that processes NDA contracts, extracts key information and provides a monthly report for stakeholders.

Impact:

Provided visibility to operational risks without the need for costly incumbant software and provides a framework for automation of other contract types.

UX Design

Figma or AI-Coded prototypes supercharged.

My true value shines with the behind the scenes thinking, business acumen, and activities that increase the chances of a successful product or service.

Connecting Talent with Opportunity

Start screen
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Business Problem:

Musicians have difficulty finding other quality musicians to collaborate with or to fill in for a gig.

Solution:

Mobile first web app to cut out the audition process and have a roster of talented professional musicians.

Impact:

The first peer-to-peer musician booking service that resulted in over 150 musicians getting gigs during pilot.

Digitizing "Effective Leadership"

project

Business Problem:

Founders wanted to convert their paper-based leadership consulting methodology into a fully digital service offering.

Solution:

A SaaS platform that allowed business coaches to become certified; onboard clients; deploy the proprietary coaching program; and track client progress.

In addition to design thinking methods, I also utilized blue ocean strategy methods to guide product roadmap development.

Impact:

Both coaches and clients were people on the go so the solution had to accommodate desktop & mobile access out of the gate. The desktop UI for Coach Console received a design patent.

Putting Smart Technology into Anglers’ Hands

Fish Hunter Personal Sonar image

Business Problem:

Founder was building out a fishing sonar that could fit in the palm of your hand and connect to a mobile device via bluetooth. Besides needing a mobile app to display the sonar, founder wanted to extend the app to include community features that would build an audience for the main product and potential future products .

Solution:

Created the UX for the companion fishing app that allowed fishers to use the sonar on their mobile phone along with an integrated community to share catches and connect with others.

Main navigation had a pull up menu to toggle between full screen sonar view and accessing the app's navigation & functionality.

Impact:

Founder appeared on Dragons Den, had a successful exit, and the app would go on to have over 100K downloads.

Setting the Standard through Great UX

Geomechanica UI design

Business Problem:

Help founders design software for their world class rock modeling work.

Solution:

UX framework for downloadable application that follows traditional UI design best practices.

Impact:

Ease of use is often cited as the main reason, software is considered a leader in the field.

UX Research

Have an existing digital product or service that is underperforming?

Uncover what's working and not working.

Evaluating your existing product or service based on industry best practices to generate an actionable report for your team to run with.

Understand your clients needs

Re-focusing on your customer leads to clarity and opportunity.

Get a holistic view of the Customer Journey

Mapping all the client touchpoints with your product or service provides unmatched insight.

Usability Testing Methods

Being well versed in all forms of user experience (ux) research, I can run anything from from a formal lab-based usability test, remote testing, to shadowing clients and users in field to get the contextual insights to move your company forward.

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Have a project idea in mind? Get in touch and let's chat!

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