About this activity
- Insight gained from interviews suggested that biggest gap is getting new recruits to year 2 and 3.
- This business model canvas documented all the assumptions to be validated for a SAAS product for official development.
Case Study
About The Project
The umpire and referee shortage in youth sport is at a crisis. As someone who was positively impacted by youth sports, I wanted to see if my professional skillset can help find answers... and no, replacing them with robots is not currently feasible.
This case study highlights:
This project also provided the opportunity to learn and apply new skills such building an MVP with Django-Python; SEO optimization; while reinforcing past Product Management experiences such as working with vendors, developing product roadmaps, and shipping product.
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My Process
I took a non-linear approach for this project.
Mixed methods (UX, Lean Start-up, Business Model Canvas, AI Assisted Prototyping, Systems Design and Product Management) were used to sharpen and expand on my existing skillset.
1. UX Research
Interviews
A structured interview was deployed to get feedback from new officials, experienced officials, and assigners/convenors (those who hire and schedule officials). Sample questions include:
Personas
Personas were created to represent their unique needs and to identify possible target audiences for potential solutions.
Analysis
Responses collected during the interviews were analyzed through the use of an Affinity Diagram to look for patterens.
Solution Generation
Based on the analysis, possible solutions for the insight was generated.
2. Business Model Canvas
As part of the process I wanted to look for opportunities to commercialize a solution.
3. UX Design
User Flows, Site Maps, Wireframes, Customer Journey and Prototypes.
Systems Map
Relationships and interactions between the target audiences and the solution were outlined on a whiteboard.
A systems map extends a tradtional sitemap to illustrate the specific components a user type in interested in.
Wireframes
Using Figma, wireframes were created to quickly protoype different components of the solution. he ability to work through solutions before hiring developers helped keep costs down - something extremely important as a self-funded project.
About this activity
- Using Figma, wireframes were created to quickly protoype different components of the solution.
- The ability to work through solutions before hiring developers helped keep costs down - something extremely important as a self-funded project.
Working Prototype
Using the python django framework, I built a web application to establish a point of reference to reach out to officials and organizations to get feedback.
